The owner mentality: Why trust and professional advisory are the keys to M&A success

The failure of the Ba Huan—VinaCapital deal provides a valuable case study that extends far beyond a single legal dispute. It illustrates a fundamental friction point: the clash between the local founder’s ownership mentality and the global investor’s demand for institutional governance and accountability.

I. The founder’s fiction vs. financial reality

Many local Vietnamese founders operate with a mindset of absolute ownership: “You invest the money; you bear the risks and losses, while I retain control.” This attitude immediately conflicts with the financial reality that institutional funds—which manage other people’s money—must demand a Minimum Guaranteed Return (MGR) or a clear Earnout Clause.

  • The earnout: When a founder insists on a high valuation, the investor often compromises on the price but requires the founder to commit to corresponding future profit targets. If those targets are missed, the valuation is adjusted downward (the “earnout”). This is a perfectly fair, standard M&A provision.
  • The focus mandate: Likewise, investors require focus. The demand by VinaCapital for Ba Huan to concentrate on its core competency (eggs and related products) is sound business practice. Many large Vietnamese enterprises fail precisely because they indulge the founder’s illusion that success in one area translates into mastery of everything, leading them to abandon their core expertise.

The investor’s requirements—be it establishing joint bank accounts (to enforce budgetary discipline) or mandating focus—are simply mechanisms to compel the company to operate by a plan rather than by the founder’s whim.

II. The “second-class shareholder” sabotage

The deepest conflict arises from the founder’s perception of investment funds as “second-class shareholders” or “outsiders.” Founders forget that the moment institutional money is accepted, the game changes: both parties are equal shareholder partners, and neither is beholden to the other.

Viewing the institutional investor as an enemy often leads to deliberate sabotage:

  • Asset stripping: Founders set up shell companies, withdraw cash, or shift assets before the investment closes.
  • Frustrating the exit: Founders deliberately tank profits, shift valuation to other companies via transfer pricing, or obstruct information sharing to force the fund to sell their shares at a huge loss.
  • Hostage-taking: The most extreme form of abuse is treating the company as a hostage, constantly threatening to leave with technology or core human resources, or simply refusing to share information when the institutional shareholder attempts to sell its stake.

Because funds have a short lifespan (5–7 years), they cannot endure continuous losses. They are often forced to sell low, take a substantial loss, and exit silently. These founders forget that the fund’s reputation and capital enabled their company to scale and gain market credibility in the first place.

III. The fatal trinity of the M&A process

Many Vietnamese founders, often due to overconfidence or frugality, try to navigate complex M&A deals alone, which is a recipe for disaster. The role of professional advisors is indispensable:

  • Financial advisors: They are the valuation experts, the scenario planners, and the chief negotiators who manage the business terms (e.g., earnout triggers, exit mechanisms, and founder compensation). A poor financial advisor might allow a client to make promises they cannot keep, leading to disaster.
  • Legal counsel: They are the architects who codify the negotiated terms into airtight, legally defensible documents.

A fund’s capital is patient and non-recourse (not personally guaranteed, unlike a bank loan). It is safer than borrowed money and is essential for rapid scaling. A company achieves long-term financial health only when it finds the optimal balance between debt and equity. But to access this capital, a company must learn to work and behave professionally and legally with institutional partners.

IV. The price of professionalism: Masan vs. The Isolated founder

Why do companies like Masan and Vingroup consistently attract billions of dollars? Because no major institutional investor has lost money investing in them. They succeed because they prioritize transparency, professional leadership, and respect for shareholder rights.

In contrast, there are major companies with high paper valuations (sometimes with 80–90% founder ownership) where founders are isolated because “no one plays with them anymore.” Their paper wealth is merely a local construct. When trust is lost, their stock value collapses, even if the company remains a market leader.

Global capital flows to those who honor commitments. A failure to build this institutional trust relegates a founder and their company to the “village pond” forever, limiting their potential and locking them out of the global market.

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